Blog Post

Unhelpful Alternatives

The Zombie: Alt attribute text repeats filename

Always a Zombie? Yes

Severity: Medium-High

Why is it a Zombie: Prevents screen reader users and search engines from accessing content, unless filename is really descriptive (which presents other issues)

Cure the Zombie by: Add concise description to each image you use and place it in the alt attribute Note: for purely decorative images use a blank alt attribute i.e. alt=“”